Bollywood

ZEE5 to launch 80+ originals in the next fiscal year starting April 01, 2020

ZEE5, India’s largest and the most popular ConTech OTT platform, today marked its second anniversary with new and exciting content in 2020. A stellar 2nd year saw ZEE5 continue to break records while creating industry-first benchmarks. From launching 100+ Originals since inception to becoming India’s largest original content producer to the launch of the Progressive Web App, from introducing ZEE5 Super Family (ZSF) – India’s first ever fiction gaming to the launch of PLAY5 – a tool that lets brands engage with consumers, and from disruptive product and technology enhancements by onboarding 13+ partners from Israel to a strategic partnership with Applicaster, one of the leading global cloud platforms for media app development and management, ZEE5 continued to bolster its efforts to entertain India 24×7 on any device at any time!

The success reflects in the numbers. After crossing 100 million+ downloads on the Play store since launch, the app recorded a peak 11.4 million* DAU (Daily Active Users) base in December 2019 with an average of 140 minutes of watch time per viewer.

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