ZEE5, India’s largest and the most popular ConTech OTT platform, today marked its second anniversary with new and exciting content in 2020. A stellar 2nd year saw ZEE5 continue to break records while creating industry-first benchmarks. From launching 100+ Originals since inception to becoming India’s largest original content producer to the launch of the Progressive Web App, from introducing ZEE5 Super Family (ZSF) – India’s first ever fiction gaming to the launch of PLAY5 – a tool that lets brands engage with consumers, and from disruptive product and technology enhancements by onboarding 13+ partners from Israel to a strategic partnership with Applicaster, one of the leading global cloud platforms for media app development and management, ZEE5 continued to bolster its efforts to entertain India 24×7 on any device at any time!
The success reflects in the numbers. After crossing 100 million+ downloads on the Play store since launch, the app recorded a peak 11.4 million* DAU (Daily Active Users) base in December 2019 with an average of 140 minutes of watch time per viewer.