ZEE5 emerged as India’s largest ConTech OTT platform with content that hooked the audience and left them wanting more! Content spread across genres such as thrillers, rom-coms, slice of life, book adaptations, inspired by true stories amongst others, was brought to life through outstanding performances by popular movie actors like Arjun Rampal, Dia Mirza, Raima Sen, Arbaaz Khan, and Kunal Kemmu, as well as television stars like Nia Sharma, Ravi Dubey, Angad Hasija, Ankitta Sharma, Rajeev Khandelwal, Priyal Gor, Divyanka Tripathi, and Shweta Tiwari.
Crime series and movies including Posham Pa, Barot House, Sonchiriya, Tashkent Files, GOD, Auto Shankar, Nerd, Abhay, and Water bottle; Thrillers such as Kaafir, Final Call, Poison, Rangbaaz, GOD, Verdict, Bhram, Kailasapuram, and Fingertip; Progressive stories of women like Mission Over Mars (MOM), Fittrat, Broken, Coldd Lassi Aur Chicken Masala (CLACM), Jamai 2, and Karenjit Kaur; as well as Edgy, young adult content that saw Virgin Bhaskar, Love bites, Life Sahi hai, Rejctx, Kale Dhandhe, Three Half bottle, Gandi Baat, Sex Drug and Theatre tailormade for a young millennial viewer. ZEE5 also provided a platform for Experimental Movies with projects such as Badnaam Gali, Bhoot purva, Sholay Girl, Bombers and others attracting a niche audience.
ZEE5 also stood out with a robust film library that included movies like URI: The Surgical Strike, Dream Girl, Simmba, Sonchiriya, Kedarnath, PADMAN, Veere Di Wedding, Mulk, Parmanu, The Tashkent Files, Daas Dev, The Accidental Prime Minister, Judgementall Hai Kya, Jhootha Kahin Ka, Setters, Heartless, Kaashi, Gangs of Madras, and Jabariya Jodi to name a few.
Mr. Katial further added, “There will be much more in the months to come! 80+ Originals, direct-to-digital movies, regional packs and more to ensure we are the preferred choice for the over 550 million consumers who are estimated to take to online video viewing by FY23! The third year will see the list continue to grow with more options in each genre to satisfy the audience hunger for good entertaining content, beginning with a power-packed line up for February.”