25o2 is the brainchild of Hina Antule, a professional makeup artist with a vast array of experience. Says Hina, ‘My aim is to encourage people to be more experimental and open to make up. From stage makeup to casual and special effects, I enjoy being able to imagine and design an endless number of ideas and seeing those ideas come to life.’

Fatima says ‘Lip colour adds to my confidence. I choose my shade of lipstick according to my mood and with the amazing range from 25o2, there is a different shade for whatever mood I am in! They are so easy to apply that I can go from mellow to bold in just a few minutes.’  

The line, which features 7 lipsticks is endorsed by actress Fatima Sana Shaikh and promises colours that complement all Indian skin tones.