Launch of Navrangi Re
Most of the times, we don’t #GiveAShit about shit. But starting February 2, 2019, we won’t be able to ignore it any more, as a one-of-a-kind drama series is coming to our living rooms to make us laugh, cry, wonder, question and fall in love. In an industry first, Viacom18 has partnered with the world’s largest philanthropic organization Bill & Melinda Gates Foundation, and development communications specialists, BBC Media Action to create a Hindi general entertainment fiction series called Navrangi Re! with an underlying behaviour change message on sanitation. Laced with high drama, wit and satire, Navrangi Re! is a finite series that will make us all sit up, take responsibility and #GiveAShit this New Year.
Produced by Swastik Productions, Navrangi Re! is the story of a lively mohalla (a neighbourhood) in a town in Northern India full of quirky and endearing characters. Navrangi Re! has a gamut of colourful characters- from a talking wall to a rich and ruthless diva to a spoilt brat to a strong female lead that refuses to give in, and an underlying monster that’s growing underground. It is the laugh-a-minute story of a community living on the edge, teetering from one crisis to another and then deciding to take control of their lives. Vishwaas, the hero of this 26-episode television drama series, played by actor Aamir Ali, is a struggling TV journalist always looking for career-defining ‘breaking news’. In this hunt for one story, he discovers something bigger- the gateway to bring about change in his mohalla! It is entertainment all the way using an ensemble cast made up of thespian actors such as Susmita Mukherjee and Raju Kher, and promising new talent like Vaishnavi Dhanraj, Manmohan Tiwari and others.