‾The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion‾
PEOPLE, the iconic fast fashion brand for youth from Aditya Birla Fashion and Retail Ltd. unveils its #LetsBePeopleFirst Campaign
PEOPLE worked with Famous Innovations as its creative agency for this campaign. Commenting on the campaign launch Sooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail Ltd., commented, “At PEOPLE, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules. With ‘Why Not’ a specific theme of gender equality emerged and ended with the line, ‘Let’s Be People First’ ”.