Who is Ekta Kapoor’s plug for Bigg Boss Season 12?

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By Queen Bitch

Numerous lists are circulating prior to the launch of the next Season of Bigg Boss Season 12. Most of them are based on assumptions and haven’t bothered to care more about the actual theme of this season’s show. Guys, the prime focus is on ‘Couples’ from various genres. But here’s the buzz from my insiders who know Ekta Kapoor and her power-and-pull to place the right people from her side.

Even earlier seasons had Ekta’s favourites who were plugged. Be it a Vikas Gupta, Hiten Tejwani or even a Mandana Karimi or Giselle, it’s a hidden fact that they were promoted from the Balaji camp. This season, it is reported that Ekta is going all out of her way to promote her dearest friend and jijajee for the show.

Yes it is none other than Ekta’s bff television actor Anita Hassanandani and her investment banker husband Rohit Reddy who are being plugged by TV’s Czarina. It’s common news that Ekta has always favored Anita (she even launched her in Bollywood) and resurrected her acting career by creating major roles for her in Balaji’s TV shows.

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While insiders insist that Anita was initially skeptical about being trapped in the house, she has relented finally knowing the reach and magnitude of fan following the show brings, not to mention the monetary gains post the show too. Friends close to the couple have noticed that Rohit Reddy has been uploading hundreds of personal pics on his Instagram and Facebook account. A team has been instated in place to create a furore like was created for Vikas Gupta.

All said and done, the couple surely is a positive one and will lend good value to the show. With just a few days away for the show launch, Anita’s character in her show has been eased out temporarily while she’s packed her bags and waiting for the final last minute call to leave for the two-day prior shoot.

Time to wait and watch the power of TV’s Czarina!!

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