Hosted at Lakme Fashion Week with celebrities and influencers
Superdry hosted an exclusive party ‘Urban Street Nights’ along with b-town celebrity Yami Gautam to launch its AW’18 and SuperdrySport collection at ‘The Apartment’ by Reliance Brands Limited during the Lakme Fashion Week.
The latest season represents a collection of bold clashing colours and statement up-scaled logo prints to pull a story together in ‘Urban Street’ and create an edgy statement look. Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school breakdancing on flattened boxes for inspiration.
The newly introduced SuperdrySport aims to bring innovative sportswear in India to those who crave individuality and are not afraid to stand out. This season, SuperdrySport will be launched exclusively on Jabong.