Sony Pictures Networks India (SPN), has forayed into the Marathi general entertainment space with the launch of its latest channel ‘Sony मराठी’.
Launching on 19th August 2018, this new channel is a one-stop destination for the Marathi speaking audience with its relatable content specially curated for a cohesive and complete family viewing experience. True to its positioning of ‘Vinuya Atut Naati’ (weaving unbreakable relationships), Sony मराठी endeavours to weave bonds of genuine emotions with each life it touches, through its innovative and engaging content, that is sure to set new benchmarks in the Marathi general entertainment space.
Sony मराठी will offer an array of original fiction and non-fiction programming that aims at breaking stereotypes while celebrating the rich cultural fabric of Maharashtra. The new GEC will go LIVE unveiling its robust content with a host of 11 new shows. Being the collective efforts of industry stalwarts, shows such as ‘Julta Julta Jultay Ki’, ‘H.M. Bane T.M. Bane’, ‘Saare Tuzhyach Sathi’, ‘Ti Phulrani’, ‘Duniyadari Filmy Istyle’, ‘Year Down’, ‘Bheti Laagi Jeeva’, ‘Hrudhayat Vaje Something’, ‘Garja Maharashtra’, etc… aim at going beyond ordinary content offerings, challenging the status quo and breaking perceptions that exist around relationships in society. The non-fiction lineup includes ‘Maharashtracha Favorite Dancer’ and ‘Maharashtrachi Hasya Jatra’. Along with the daily dose of entertainment, the channel also promises a great library of Marathi movies.
Sony मराठी will commence with the telecast of the prestigious 55th Maharashtra State Film Awards.
The channel will be available across key direct-to-home (DTH) and digital cable platforms.