Paperless Postcards now launches its very first merchandise. But like Paperless Postcards and unlike ‘the usual’, it is too, nothing from the ordinary and hardly something one would expect. Paperless Postcards launches The Unbook, a compilation of their most viral conversations of all times. Aptly named, the Unbook has envelopes instead of pages containing real postcards all packaged and enclosed with a wax seal to multiply authenticity and subtract anything mundane. These envelopes are individually detachable to enable gifting single postcards displaying love, emotions and everything in between. The Unbook has also been covered in an exclusive video launch with television personality Himanshu A. Malhotra.
Himanshu Ashok Malhotra says, “Being a voracious reader myself, I find the concept of the Unbook extremely novel. Very aptly named, The Unbook is a breath of innovation and creativity and beyond anything, a source of inspiration.”