Baggit, India’s most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, as the brand ambassador Kapoor will be associated with Baggit brand for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.
Shraddha is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today’s Gen Next. Baggit’s latest collection has been put together by Nina Lekhi, MD & Chief Design Curator, Baggit and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive Baggit outlets as well as in 1000 plus multi-brand retail doors.