Raj Nayak on the path-breaking treatment to ‘India Banega Manch’
While the format is quite similar to ‘India’s Got Talent’, Raj Nayak feels that this show has a potential to succeed and set a sequel of seasons.
Commenting on the show, Raj Nayak, CEO – COLORS said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch. We are proud to bring to our viewers another pathbreaking show which has been shot LIVE on the streets, sans any stage, judges or votes. Keshet International is the format owner of this concept which we thought was apt for a market like India which has exceptional talent hidden in every nook and cranny.” Adding further, he said “We are pleased to join hands with our strategic partner, OPPO Camera phone who are on-board as the Presenting Sponsor. Our continued association highlights the branding synergies that we are able to draw jointly leveraging our respective business objectives and goals.”