Sweta Agnihotri, CEO – Content Syndication, Reliance Entertainment- spoke about Chillx; “While Apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smart phone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.”
Vijay Singh CEO, FunOnGo Media & Entertainment LLP- said “This endeavor allows us to widen the scope of consumer engagement on a scale that is possible only when you are a part of India’s leading entertainment conglomerate like Reliance Entertainment.”
Content on Chillx is available across major Indian regional languages like Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati etc.
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment said: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognize that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.”
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