Avinash Kaul, President- Strategy, Product, and Alliances, Network18 and Managing Director A+E Networks®| TV18 said, “As the market dynamics in the media sector continues to evolve, it exposes niches waiting to be exploited. With general entertainment going increasingly rural and mass, there is an underserved demand for convivial and progressive content. We believe that in FYI™ TV18, with relationships at its core, we have a winner.”
The launch of FYI™ TV18 was announced earlier this year at the APOS summit in Bali. It is the second channel from the A+E Networks | TV18 bouquet following the stellar success of its HISTORY™ TV18. Launched in 2011, HISTORY™ TV18 is a strong contender for the no. 1 position in the factual entertainment genre, riding on the success of blockbuster local productions like ‘OMG! Yeh Mera India’ and more recently ‘Man Vs Job’.
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