The chieftains of Sony Pictures Networks India (SPN) unveiled the new campaign for Season 9 of VIVO IPL.
From 2008 onwards, SPN has been the exclusive broadcaster of VIVO IPL. And since then, with BCCI’s support, SPN has been not only been marketing and promoting the event on its network but also using content that powers the television medium to entertain and communicate.
This year’s VIVO IPL campaign, ‘Ek India Happywala’ implores every Indian in every corner of the world to build an empowered India – a nation that respects differences in its cultural fabric but at the same time rises above those differences to create an atmosphere of dignity and harmony. A nation that our children will be proud to inherit. We have to act today to create a better tomorrow.
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